Manager, Journal Marketing Platforms, Systems and Partner Publishing
Division and Unit Overview
ACS International, Ltd. (ACSI) is a wholly owned subsidiary of the American Chemical Society. ACSI is comprised of representatives that serve the scientific community worldwide. Employees represent products and services provided by ACS divisions, including ACS Publications and CAS, to the world’s most important scientific companies, government organizations, global patent offices and academic institutions to promote research and discovery.
The position will reside within ACS Publications. The Publications Division has all the characteristics of a medium-large scientific and technical publishing organization. It is one of two ACS Divisions charged with serving the dual function of generating a reliable annual surplus to support the Society’s programmatic activities, while also fulfilling a core goal of the Society in advancing knowledge in the field of chemistry and the chemical enterprise.
The Publications Division publishes more than 90 high-quality scholarly journals focused on chemistry and chemistry-related topics. It provides its members and the worldwide scientific community with a comprehensive collection of high-quality information products and services for the practice and advancement of the chemical sciences.
The Global Marketing Department within ACS Publications is responsible for developing marketing strategies and integrated campaign plans to engage our target audience, drive demand, and strengthen our relationships with them. The Department’s objectives for engaging our audience are to increase the brand equity and, ultimately, enable the revenue capture for the Division’s product lines of over 90journals, eBooks, and a range of digital offerings. The current target audience includes researchers, authors, reviewers, editors, institutional/corporate librarians, administrators, funders, ACS members, and the range of end-users.
Position Summary
Reporting to the Senior Director, Product Marketing – Journals, the Manager, Journal Marketing Platforms, Systems and Partner Publishing is responsible for developing and implementing marketing strategies that expand the reach and impact of ACS Publications’ journal portfolio.
This role focuses specifically on: marketing optimization of ACS platforms and systems to grow discoverability of journal content, and increase author and reader satisfaction and retention; enhancing the successful launch and nurture of new journals across the portfolio; and onboarding partnerships with scientific societies and influential institutions and researchers.
Working closely with colleagues in Global Technology Services (GTS) and Global Marketing, this individual will harness a deep understanding of the publishing ecosystem, marketing best practices, andmarket needs to drive the long-term roadmap that connects platform strategy tojournal marketing outcomes – which is critical for accelerating towards ourgrowth targets.
They will identify strategic opportunities tooptimize journal promotion through our platforms, including ACS Publications’core platforms and interfaces with readers and authors and will workcross-functionally to implement improvements and enhancements that drivetowards divisional goals and objectives.
The successful candidate will alsocollaborate with colleagues in Global Editorial Strategy (GES) and GlobalMarketing to develop the marketing strategy to establish and promote ACSPublications as a trusted publishing partner and will work with key stakeholdersto identify strategic opportunities for partnerships and develop business casesfor new journal products and launches.
They will nurture and develop relationships with Editors-in-Chief, and with society and partner leaderships of partner and co-owned journals and will be responsible for establishing strategic marketing plans for partner and proprietary journal launches, including in-person andhybrid marketing / editorial liaison for all new journals (years 0-3), toachieve desired submissions, usage, and citations growth, ensure authorretention, and successfully transition of journals to portfolio management.
Collaborating closely with the DemandMarketing team, this individual will drive the go-to-market journal strategy,capturing and providing journal, portfolio and market updates, insights, andkey messaging to inform the development and operationalization of ourintegrated marketing campaign strategy.
The successful candidate will be familiarwith ACS Publications products and services, our publishing models, and theneeds of authors, researchers, and editors. They should have a very strongunderstanding of the academic publishing industry, trends, and marketchallenges and opportunities.
Specific responsibilities are as follows:
· Be the primary, accountable marketing pointof contact for new journals (years 0-3), including proprietary,partner-publishing, and co-owned journals.
· Develop the marketing strategy for newpartner and proprietary journals.
· Co-create the marketing strategy to establishand promote ACS Publications as a trusted publishing partner.
· Work with key stakeholders to developbusiness cases for new journals and launches.
· Marketing lead for evaluating and respondingto partner-publishing RFPs.
· Work closely with the in-country marketingcolleagues to ensure alignment in the strategy for co-owned journalpartnerships in China.
· Establish a scalable strategic marketing planfor journal launches that fits with and reflects the Journals & Portfoliosmarketing team’s approach to portfolio marketing.
· Ensure successful post-launch transition ofjournals (year 4) to the Journals & Portfolios marketing team.
· Build and maintain strong workingrelationships with the Demand Marketing team, developing marketing strategy,messaging and copy to inform the operationalization of integrated marketingcampaigns throughout the year.
· Work alongside the Global Technology team togrow the reach and discoverability of ACS Publications journal content, andincrease author and reader satisfaction and retention through marketingoptimization of our platforms and systems.
· Develop and maintain close relationships withinternal colleagues and external stakeholders, engaging in open dialogue togain buy-in for marketing strategy and plans; manage stakeholder expectationsas required.
· Evaluate and provide marketing input intoRequests for Proposals (RFP), as necessary.
· Contribute to the strategy for partnershipsin China, led by the in-country Marketing team.
· Commission and assess available marketresearch to evaluate opportunities, set journal launch plans and budgetaccordingly.
· Communicate goals, initiatives, and resultsof marketing campaigns internally, cross divisionally, and with other relevantproduct stakeholders, through in-person and hybrid meetings, including externalEditors-in-Chief and society customers in publishing partnerships, and partnersin journal co-ownerships.
· Present marketing updates and results atrelevant in-person and hybrid Marketing and/or Editorial meetings throughoutthe year.
· Develop clear and compelling messaging andvalue propositions to support new journal launches that differentiate ourjournals in the market (globally and by region).
· Oversee the development of editorialenablement tools, including presentations, battlecards and one-pagers, to useat conferences, meetings, and outreach events.
· Attend events and conferences to support newbusiness development and promote ACS Publications journals and products, asneeded.
· Attend internal and external meetingsin-person or hybrid when required.
· Other duties as assigned, to meet businessneeds.
Travel: Up to 20% asneeded, domestic and international.
Required Education, Skills, and Experience:
· College degree (relevant field) or equivalentexperience; an advanced degree (relevant field) or equivalent experiencepreferred.
· 12+ years of experience in STM journalsmarketing.
· Demonstrable experience of, and ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, e, g. submission goals, usage targets, citations growth,published output count.
· Ability to define strategic go-to-marketopportunities and successfully articulate plans to address them.
· Strong interpersonal skills for interacting withdifferent types of internal and external stakeholders, and with individualsacross different cultures.
· Excellent project management skills with theability to manage multiple projects simultaneously and meet both short- andlong-term deadlines.
· Creative thinking, problem-solving abilitieswith a solutions-focused mindset.
· Excellent organizational skills and attention todetail.
· Strong presentation skills, comfortable speakingin front of large groups of senior-level executives and scientists.
· Deep understanding of effective digital marketing channels and tactics and able to articulate marketing priorities to non-marketers.
· Ability to quickly establish relationships withcolleagues and stakeholders, gain trust, manage expectations, and influenceoutcomes.
· Ability to work well independently andcollaboratively with interdepartmental teams and colleagues.
· Strong written and oral communication skills.
· Experience in effectively using digitalcollaboration tools to communicate and manage projects with multiplestakeholders and contributors.
· Confidence in setting and managing marketing budgets, accurately tracking spend and reporting on marketing Return on Investment (ROI).
· Experience providing detailed feedback onprojects and initiatives.
· Desire to learn new skills and grow as a well-rounded marketer.
· Collaborative and positive attitude of ateammate who is willing to pitch in and support others.
· International marketing experience within aglobal organization strongly preferred.
· Understanding of the mission and values of thedepartment and organization.
Excellent working knowledge of MS Officeproducts.
